The UIGEA (Unlawful Internet Gambling Enforcement Act), has caused a huge shift of market and product focus for the big online gambling industry players with both Europe and online bingo strong among the choices.

Online bingo especially has emerged as a new product with massive potential in the internet gambling market, with many industry commentators calling it the ‘new online poker’.

Many of the world’s largest operators such as PartyGaming, 888, Paddy Power and Ladbrokes now have dedicated bingo brands, whilst even mainstream consumer brands such as Virgin, Magic FM, Top Santé and The Sun newspaper, have this year seen the potential of online bingo to entertain their web audiences in increasing both brand awareness and customer loyalty.

Executives from the online bingo industry across the world including chief executives from Bingo.com, Think Bingo and Bingos.co.uk are coming to London for the inaugural Online Bingo Europe conference on December 7.

The online bingo conference takes place as part of the Bullet Business Europe Summit which represents one last opportunity in 2006 for decision makers in the on and off-line gaming and gambling sector to realise the true potential of the European marketplace in 2007.